Building Block View

5. Building Block View

5.1. Landscape

5.2. Whitebox

Table 5.1 Building blocks
Web Application	Advertiser Web UI.
Admin Application	Admin Web UI.
API Application	REST API to expose functionality.
Database	A centralized database to store relevant data.
Token Contract	The Arbitrum smart contract stores token data.

Table 5.2 System interfaces
Advertiser	Advertiser that uses a browser to interact with the web application.
Admin	Admin that uses a browser to interact with the admin application.
Creator Portal	The creator portal is a web application that allows creators to manage their created content. The system will be integrated with the creator portal to allow creators to receive and respond to ad requests.

5.3. Building Blocks Level 2

5.3.1. Web Application

The web application’s purpose is to simplify access to the API application. It is a thin layer that provides a graphical interface and client-side validation.

Table 5.3 Web Application Interfaces
Advertiser	The advertiser uses a browser to interact with the web application.
API Application	The graphical interface of the application interfaces with the API Application.

5.3.2. Admin Application

The admin application’s purpose is to simplify access to the API application. It is a thin layer that provides a graphical interface and client-side validation.

Table 5.4 Admin Application interfaces
Admin	The admin uses a browser to interact with the admin application.
API Application	The graphical interface of the application interfaces with the API Application.

5.3.3. API Application

The API application is the real entry point to the application. It provides a REST interface to the application. Functional decomposition is used to define the API endpoints.

Table 5.5 API Application blackboxes
Report API	Generates reports for the advertiser.
Campaign API	Allows the advertiser to create and manage campaigns.
Settings API	Allows the admin to manage white label settings for the application.

Table 5.6 Admin Application interfaces
Token Contract	The API application reads from the token contract to determine the current state of the system.
Database	The API application reads from the database to determine the current state of the system.
Creator Portal	The API application has deep integration with the creator portal, and serves as the communication point between the advertiser and creators.

5.3.4. Database

A non-relational database that stores relevant data for the application.

Table 5.7 Database blackboxes
Campaigns	Stores campaign data.
Settings	Stores white label settings.

5.3.5. Token Contract

An ERC20 token contract, deployed on the Arbitrum network.