1. Introduction And Goals

This document describes the blockchain-based AdTech system in the broader Dastan technology ecosystem.

The main goal of the Dastan ecosystem is to connect the company, the creators, the community and the partners in a virtuous value cycle. The AdTech sub-system will be the primary application for the partners(advertisers) to:

  1. Manage their advertising campaigns

    1. Create new campaigns

    2. Clone existing campaigns, adjust and launch

    3. Edit/Stop existing campaign

    4. View results from past and current campaigns

  2. View their dashboard including

    1. Analytics of lifetime advertising results

    2. Analysis of best performing campaigns

    3. Analytics on types of users / communities engaged with

  3. Link to market buy tokens

1.1. Requirements Overview

1.1.1. Functional Requirements

Table 1.1 Advertisers Roles, Permissions, and Functionality
No. Requirement

R1.1

Advertisers will be able to create and manage advertising campaigns.

R1.2

Advertisers will have the ability to search and select creators for their campaigns.

R1.3

Advertisers will be able to view and analyze campaign metrics.

Table 1.2 Campaign Management
No. Requirement

R2.1

Advertisers will be able to set campaign budgets and durations.

R2.2

Creators will have access to campaign details before accepting requests.

Table 1.3 Reporting and Analytics
No. Requirement

R3.1

The system must generate detailed reports on campaign reach and engagement.

R3.2

Advertisers will have access to real-time analytics for their campaigns.

1.1.2. Non-Functional Requirements

Table 1.4 Performance
No. Requirement

NFR1.1

The platform will support a minimum of hundreds of thousands concurrent users.

NFR1.2

Response time for critical actions will be under 2 seconds.

Table 1.5 Security
No. Requirement

NFR2.1

All user data and communication must be encrypted.

NFR2.2

The system must implement proper authentication and authorization mechanisms. Both web2 and web3 authentication will be supported.

Table 1.6 Scalability
No. Requirement

NFR3.1

The architecture will allow for horizontal scaling to accommodate increasing user and content volume.

Table 1.7 Privacy
No. Requirement

NFR4.1

The platform must adhere to data protection regulations and ensure user privacy.

Table 1.8 Reliability
No. Requirement

NFR5.1

The system will have a 99.99% uptime rate.

1.2. Goals

The goals of the Dastan AdTech platform are centered around providing a robust, user-friendly, and scalable platform that fosters collaboration between advertisers and creators. The system aims to achieve the following objectives:

Table 1.9 Goals
No. Goal Description

G1

Facilitate Seamless Collaboration

The platform seeks to streamline the collaboration process between advertisers and creators. Advertisers can easily submit campaign requests, and creators can efficiently review and respond to these requests, fostering a fluid and effective partnership.

G2

Empower Creators

Dastan AdTech platform is designed to empower creators by providing them with a platform to showcase their talents and connect with potential advertisers. Creators have the flexibility to accept or reject campaign requests, ensuring that they maintain creative control and align with their content style.

G3

Ensure Accountability and Proof of Fulfillment

The system enforces accountability by requiring creators to provide proof of fulfillment for accepted campaigns. This mechanism ensures transparency and builds trust between advertisers and creators, ultimately leading to a more reliable and credible advertising platform.

G4

Deliver Rich Advertising Metrics

Dastan AdTech platform is committed to delivering comprehensive reporting on advertising metrics. Advertisers will have access to detailed insights into the reach and engagement of their campaigns, enabling data-driven decision-making and optimization of future advertising strategies.

G5

Ensure Scalability and Performance

The architecture of the system is designed to be scalable and performant, accommodating the growth of both creators and advertisers on the platform. This scalability ensures a seamless user experience even as the user base and content volume increase.

G6

Uphold Security and Privacy Standards

Security and privacy are paramount in the digital advertising landscape. The platform is committed to upholding the highest standards of security and privacy to protect user data, campaign information, and intellectual property.