Real-time bidding (RTB) is a crucial mechanism in programmatic advertising. When a user visits a website or app, an auction occurs in real-time to determine which ad will be displayed. Advertisers bid for ad space based on user profiles and other relevant data points. The highest bidder wins the auction, and their ad is instantly displayed to the user.

A Data management platform (DMP) is a centralized computing system for collecting, integrating, and managing large sets of structured and unstructured data from disparate sources. DMPs are used to build audience segments and to target users with personalized ads. We’ll be utilizing multiple DMPs to collect, manage, and segment data for Dastan AdTech.