Dastan platform

The comprehensive platform that connects advertisers, creators, and consumers.

Advertiser

An individual or entity that uses the Dastan AdTech platform to create and manage advertising campaigns for their products or services.

Creator

An individual or entity registered on the Dastan platform, responsible for creating different types of media, especially radio shows, and has the option to accept or reject advertising campaign requests.

Consumer

An individual or entity that consumes media content created by creators on the Dastan platform, including radio shows and other forms of media.

Campaign Request

A formal request initiated by an advertiser on the Dastan AdTech platform, outlining the details and requirements for an advertising campaign.

Creator Portal

The dashboard or interface within the Dastan AdTech platform specifically designed for creators. It provides tools for managing advertising requests, submitting proofs of fulfillment, and accessing relevant information.

Proof of Fulfillment

Evidence provided by a creator to validate the successful fulfillment of an advertising campaign. It serves as confirmation for the advertiser and is a crucial step in completing a campaign.

Campaign Metrics

Quantitative data and statistics that measure the performance and impact of an advertising campaign. This includes reach, engagement, and other relevant metrics.

System Administrator

An individual responsible for managing the Dastan AdTech platform, including system-wide settings, configurations, and ensuring smooth operation.

Whitelabel Settings

Configurable settings within the Dastan AdTech platform that allow administrators to customize the appearance and branding, ensuring a whitelabel experience for users.

API Application

A component of the Dastan AdTech platform responsible for providing a programmatic interface that allows communication between different parts of the system, including campaign management and reporting.

Microservices Architecture

An architectural style where the system is composed of small, independent services (microservices) that communicate and collaborate to achieve overall functionality. This architecture enhances modularity and scalability.

Monolithic Architecture

An architectural style where the system is composed of a single, self-contained unit (monolith) that handles all functionality. This architecture is simple and easy to develop but can lack flexibility.

Hexagonal Architecture

An architectural pattern that separates the core business logic (hexagon) from external concerns such as UI and databases. It promotes flexibility and adaptability to different interfaces.

ERC20 Token Contract

A smart contract on the Ethereum blockchain that follows the ERC20 standard, allowing the creation and management of fungible tokens. In the context of Dastan AdTech platform, it will be used for managing credits, with a primary usage of campaigns.

Microsoft SQL Server

A SQL database.

Ethereum RPC

A communication protocol to interact with the Ethereum blockchain, facilitating read and write operations.

IPFS

A decentralized and distributed file system for storing metadata and images, ensuring immutability and availability.

Scalability

The ability of the system to handle an increasing number of users, creators, and advertising content while maintaining performance and responsiveness.

Security and Privacy Standards

The set of measures, protocols, and practices implemented to ensure the protection of user data, campaign information, and intellectual property, complying with relevant regulations.

Rewards Points

The points that are earned for participating in the ecosystem. Can be redeemed for various rewards.