The rewards system will offer a centralized way for the multiple communication partners to reward points without having to be concerned with the details of the reward system. All underlying business logic including the reward calculation, the reward assignment, the reward redemption, abuse mitigation will be handled by the rewards system.

The rewards API needs to know a certain amount about the context of the consumption to be able to fulfill this role.

Quests are a way for users to earn points by completing tasks. There are multiple types of quests, such as reading an article, watching a video, or completing a survey. Additionally, quests can be from the AdTech system, and will use a callback to register completion.